Muhrkmedia — Endurance & outdoor sports filmmaker · Barcelona
Muhrkmedia — Endurance & outdoor media · End to end
Muhrkmedia — Endurance & outdoor sports filmmaker · Barcelona
Muhrkmedia — Endurance & outdoor media · End to end
Campaign - Suunto 9 Peak
Campaign - Suunto 9 Peak
Filmed as part of the same production for Suunto 9 Peak campaign, this shifted the focus from trail running to mountain biking.
The rider selection was built from a casting proposal I developed for the project, bringing together athletes who matched the visual direction we wanted to achieve.
Over two days in Tarragona, we experimented with camera placement as much as the riding itself. Cameras were mounted in unconventional positions on the bikes and around the trails, searching for perspectives that felt less familiar and more immersive than a traditional action film.
The objective wasn't simply to show riders moving through the landscape, but to make the audience feel part of the ride by changing the way the terrain, speed, and movement were experienced.
Every shot was designed to give the campaign its own visual identity while staying true to the product and the environment.
- Client — Suunto via Athletic Affair
- Year — 2023
- Location — Tarragona
- Scope — Scouting · Concept · Direction · Cinematography · Edit (Director's cut)
- Crew — Director and DOP — Marc Pitchot | Camera Op. — Ot Boque | Assistant — Eric Guínez
- Deliverables — Raw files + Director's cut
- Published on — YouTube