Alejandro Valverde — My Canyon Custom

The goal was simple: capture the experience of building a custom bike through Canyon's MyCanyon program.

Featuring Alejandro Valverde and the Canyon Bicycles Aeroad Felipe Pantone Edition, the film follows every stage of the build, showcasing the components, finishes, and personalization options available to every rider.

The challenge wasn't only to present the product, but to communicate the premium experience behind it. Every decision, every detail, and every component becomes part of a bike built around its owner.

Projects like this are always enjoyable. Working alongside athletes and marketing teams who care about the same details makes the production process as rewarding as the final result.