Megamo Road Campaign

For the new Megamo road range, we built the campaign around Newton's third law.
A simple visual metaphor for rhythm, momentum, and the instant transfer of energy behind every acceleration.

From that concept, we developed a film combining studio cinematography with on-road action, both captured in a single shooting day. Filming in the Alt Empordà just before Christmas meant working against strong winds and winter temperatures, but the schedule left no room for delays.

With the launch set for January 1st, post-production moved just as fast. The edit was completed on an accelerated timeline to deliver the campaign in time for release.

From the first concept sketch to the final export, the project was built around one objective: creating a launch film that felt as dynamic as the bikes themselves.