Cassandre Beaugrand × adidas × i-Run

With athletes like Cassandre Beaugrand, efficiency matters as much as creativity.

We had just one hour in Banyoles to produce the launch film for the new adidas Supernova Rise 3, plus two additional social media pieces for I-Run.

Shoots like this are won long before the camera starts rolling. Locations are planned, shots are mapped out, and every sequence has a purpose. When an athlete's training schedule comes first, there's no reason to ask for a second take if the first one can be the only one.

Years of filming races have shaped the way I work. You learn to anticipate moments, make decisions quickly, and deliver under pressure because there usually isn't another opportunity.

Cassandre arrived, we filmed exactly what we needed, and she was back training on schedule. Fast, efficient, and ready to deliver.