Muhrkmedia — Endurance & outdoor sports filmmaker · Barcelona
Muhrkmedia — Endurance & outdoor media · End to end
Campaign - New Megamo Track 2022
Campaign - New Megamo Track 2022
Every product launch follows the same formula.
Show the bike. Explain the features. Reveal the details.
We wanted to do the opposite.
Together with Megamo's marketing team, we built the campaign as a one-minute mystery. Hikers begin talking about something moving through the forest. Nobody has seen it clearly, but everyone seems to know the story.
The audience follows the legend until the final reveal: the new **Megamo Track.
Filmed over two days, the project borrowed the language of a short thriller rather than a traditional commercial, turning a bike launch into a story people wanted to finish before discovering the product.
A different way to introduce a bike that was also meant to mark a new direction for the brand.
- Client — Megamo
- Year — 2022
- Location — Spain
- Scope — Concept · Direction · Cinematography · Edit · Color
- Crew — Solo Filmmaker
- Deliverables — 1x60" reel both vertical and landscape + 1x10" reel as a teaser
- Published on — YouTube
